Reuzel Concrete Hold Matte Pomade Strong Fixing Without Shine

A water-soluble pomade with strong, shine-free hold. Developed especially for those looking for definition and structure for their hair. It is perfect for fine hair due to its non-sticky formula.

Reuzel Concrete Hold Matte Pomade works like a wax and allows you to style your hair throughout the day, providing a strong hold without weighing down the strands, and its shine-free finish offers a natural, textured look.

Its water-based formula is easily washable, leaving hair clean and free of product build-up.

The power of lasting style with definition, structure and strong yet flexible hold for a flawless look that lasts all day.

Main features:

• Adds definition and structure
• Ideal for hair with finer texture
• Water-based, non-sticky/flake-free formula
• Vanilla subtle fragrance

How to use: Remove one to two knots of the product from the can and emulsify between the palms of your hands. Apply to towel-dried or dry hair, starting at the crown and working towards the front. Work the scalp to the ends and cover the hair generously. Use more Reuzel Concrete Hold Matte Pomade over any dry patches, if needed, and finish by combing or pushing hair into desired shape.

For a firm but flexible, natural-looking hold, dry with Clay Spray and apply Concrete when hair is dry.