L'Oréal Professionnel Série Expert Chroma Crème Purple is the perfect shampoo to keep blonde or platinum hair free from unwanted hot reflections. Provides instant color correction with professional results, while deeply nourishing the hair fiber without weighing down the strands.

Formulated with exclusive technology, Chroma Crème uses selected purple pigments to ensure homogeneous neutralization, even in more porous areas of the hair. Its light texture prevents color build-up, resulting in a gentle and effective correction, while protecting the color and enhancing the natural shine of the hair.

This shampoo goes beyond simply neutralizing unwanted reflections: it takes care of color protection, keeping hair vibrant and healthy for longer, with a luminous and long-lasting finish. L'Oréal Série Expert Chroma Crème is the ideal choice for those looking for a neutralizing shampoo that preserves the intensity and shine of an impeccable blonde.

Main features:
  • Suitable for blonde or platinum hair, with highlights or gray hair
  • Instantly neutralizes unwanted yellow tones
  • Color protection, maintaining color intensity for longer
  • 3x more shine for radiant blonde or platinum hair
  • Professional pigments that guarantee uniform neutralization
  • Lightweight formula that avoids weighing down your hair
  • Color protection with deep nourishment and superior care


How to use: Moisten hair abundantly. Put on gloves to protect your hands. Apply the same amount of product as your usual shampoo to damp hair evenly, from growth to ends. Massage the scalp and length of the hair with circular movements, ensuring that the formula works along the entire length of the hair. Leave to act for 2 to 5 minutes, depending on the level of neutralization desired. For very light or platinum hair, pay attention to the timing to avoid overpigmentation. After the action time, rinse your hair well with warm water until the shampoo is completely removed. Use Chroma Crème once or twice a week, or as directed by your hairdresser, alternating with a daily shampoo to maintain color balance.
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