Wella True Gray Activator

Bring white hair to life

Over time, natural white hair turns yellow and can look lifeless, dry and dull.

Designed for both men and women, Silver Gray revives natural gray hair without the compromise of traditional oxidizing coloring, without damage.

True Gray is therefore the first toning system professional that revitalizes gray hair, reduces unwanted yellow tones, enhances natural gray leaving hair with more shine, smoother and easier to control.

Its patented AquaTone technology has a PH of 7, like pure water, which helps to revitalize the hair, respecting its original structure.

This activator, specifically formulated to be mixed with True Gray toners, achieves results without damage and without altering the height/intensity, due to the minimum concentration of hydrogen peroxide, leaving white hair looking fantastic.

Main features:

• Low volume specific activator
• Ensures results without lightening or damage
• Suitable for gray hair (from 50 to 100% white)
• Ammonia-free formula, MEA, animal-derived ingredients and fragrance-free
• Dermatologically tested
• Exclusive use for professionals
  

How to use: For application instructions, see the step by step in the catalog.

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NOTE: Perform a 48H preliminary allergy test prior to color application. If no irritation occurs, proceed with the application. Carefully read the leaflet that comes with the product.