L’Oréal Pro Serie Expert Blondifier Gloss Brightening Shampoo

Blondifier gloss shampoo specifically designed to enhance the vitality of blonde hair, thanks to its lighting system.

Its professional formula, enriched with Polyphenol present in açaí berry extract, helps to remove impurities and excess oil, while smoothing the hair cuticle to repair damaged strands.

It also provides nourishment and helps soften damaged hair, gently cleansing strands and enhancing blonde hair's multidimensional shine.

Main features:

• Suitable for blonde or bleached hair
• gentle cleaning
• Boosts blonde hair's multidimensional shine
• Smooth, flexible and hydrated hair
• Creamy and light texture

How to use: Evenly apply a small amount of shampoo to wet hair. Wash in circular motions and with your fingertips. Rinse and repeat the process, first to wash and second to get the best out of the active ingredients. Rinse with plenty of water.

Also use...

• If you have very light blonde tones, use a toning shampoo once a week or every ten days to avoid yellowing your hair;
• Use conditioner with all washes. Due to its ability to seal the cuticle, hair is shinier, smoother, more resistant and less prone to split ends;
• Use a mask , at least once a week, and let it act for 10 to 15 minutes. Hair will be shinier and damage will be more easily repaired;
• Use a serum or tip cream daily. Its nourishing components allow your hair to stay hydrated throughout the day;
• Colored/highlighted hair is more susceptible to external influences, so you must be especially careful with UV rays, during periods when your hair is more exposed to the sun (for example: at the beach/pool) so that the color do not oxidize. Use a sunscreen with sunscreen that will protect the hair and hydrate it;
• Whenever you use a heat source, use a thermal protector suitable for the temperature of the equipment you use.