L'Oréal Pro Serie Expert Chroma Crème Purple Shampoo

Color maintenance and treatment, like a professional

Chroma Crème Purple is a professional neutralizing shampoo from L'Oréal Professionnel's Série Expert that instantly corrects color, caring for and nourishing hair with maximum care and professional results.

Chroma Crème Purple uses powerful violet pigments to neutralize and tone unwanted yellow tones and revitalize the color of blonde, highlighted or gray hair.

Recently dyed hair contains a mixture of primary color pigments, and after several washes, some of these pigments lose their strength. Yellow, orange or red highlights eventually reappear, and to correct these unwanted highlights, all you need to do is choose the right color correction product.

Thanks to its exclusive technology, the shampoo with color pigments neutralizes unwanted warm reflections, while deeply nourishing damaged hair and regenerating hair fibers without weighing them down. 

Main features:

• Suitable for blonde to platinum blonde hair, with highlights or gray hair
• Deeply nourishes damaged hair
• Allows for color maintenance and treatment, prolonging the effect of hair dye
• Homogeneous color neutralization
• Soft and shiny hair
  

How to use: Thoroughly dampen your hair. Put on gloves to protect your hands. Apply the same amount of product as your usual shampoo to damp hair, evenly, from the roots to the ends. Massage gently until a violet-coloured foam forms. Leave on for 2 to 5 minutes, until the colour correction is achieved. Check that all warm reflections have been neutralised. Rinse thoroughly with water until no violet pigments are visible.
Use once a week or every 15 days. Wash with your usual shampoo and apply Chroma Crème on the last shampoo stroke.

Note: Remember to use Chrome Creme shampoo between salon visits.